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Rooted in Wall Décor Industry, Driven by Innovation for Global Expansion
2026-07-06
Shandong Xueyi Plastic Industry Co., Ltd. (Brand: SOUEEN) is a modern enterprise dedicated to the R&D, production and sales of decorative materials including 3D foam wall stickers, PET wall stickers and PVC wall stickers. Since its founding, rooted in the solid industrial foundation of Linyi, the company has adhered to the core principles of innovation-driven R&D, quality supremacy and global layout, achieving leapfrog development from a start-up to a benchmark brand for wall décor exports.
In the early days of its establishment, the company precisely targeted the niche market of 3D wall stickers. Leveraging Linyi's complete plastic industry chain, it built its initial production system and focused on product research, development and craftsmanship improvement.
It soon rolled out standardized production procedures and strictly implemented the ISO9001 quality management system. A host of best-selling wall stickers featuring brick, wood and marble textures were launched one after another. Thanks to their waterproof performance, ageing resistance and easy installation, the products quickly gained popularity across the domestic market and helped the company build up its first group of loyal clients.
During this period, the company devoted itself to technological accumulation, set up a professional R&D team and kept optimizing product performance, laying a solid foundation for large-scale production and global expansion in the future.
The company made a major push into overseas markets. Thanks to eco-friendly quality and cost-effectiveness, its products are widely sold to Europe, Southeast Asia, the Middle East and other regions. The export ratio has risen steadily, and a global sales network has taken shape gradually.
In the same year, the company further expanded its global footprint by setting up overseas cooperation outlets in the Philippines, Thailand, Vietnam and Uzbekistan. It has built an efficient supply chain to promptly meet customized demands from clients worldwide.
Boasting strong technical strength and innovation capabilities, the company has obtained a number of national patents and been recognized as a provincial innovative SME, with its core competitiveness growing continuously.
From its humble beginnings to today’s leading wall décor enterprise integrating R&D, production and global sales, SOUEEN has always upheld the philosophy of "Global Vision, Local Innovation". It drives the transformation and upgrading of China’s wall decoration industry from traditional manufacturing to smart manufacturing, and from OEM production to independent branding.
Going forward, the company will keep increasing investment in R&D and optimizing its product portfolio to strengthen global brand influence. With premium products and creative designs, it will showcase the charm of Chinese brands and help more domestic wall sticker brands march onto the world stage and earn global recognition.